StoryRail
Book a call

StoryRail · Client journey

Your practice, on rails

We map how your patients, information and decisions should flow, then build it so your practice runs without you pushing it. You stay the doctor. We handle the systems, the brand and the busywork around it.

Book an exploration callSee the packages

StoryRail · We put your practice's story on rails.

At a glance

What you can expect

  • 7stages, from first call to handover
  • 1calendar, with one-click booking
  • 1consistent brand across every channel
  • 100%yours at the end: documented and handed over

Your team

  • SL
  • DC
  • CL

Sophie, Derek, Chris and our development studio, with Sophie as your main point of contact.

Your journey

Seven stations, one clear track

You always know where you are, who you're working with and what's next.

  1. Getting to know your practice
  2. Brand and build
  3. Growth and handoff

  1. Getting to know your practice

    Station 1: Exploration call

    With Dr. Sophie Lorn-Clifford, ND

    A clinician-to-clinician conversation about your goals, frustrations and where your time really goes.

    Your part
    Show up and talk shop
    You get
    A clear answer on fit

  2. Station 2: Discovery

    With Sophie and Derek

    An intake questionnaire on your tools, workflows and pain points, with follow-up so nothing is missed.

    Your part
    Fill out the questionnaire
    You get
    A snapshot of where things stand

  3. Station 3: Systems blueprint

    With Derek Clifford

    We map your setup against your ideal one: booking, calendar, records and every handoff between tools.

    Your part
    Review and approve the plan
    You get
    A plan, timeline and quote before we build

  4. Brand and build

    Station 4: Brand and positioning

    With Chris Lorn, brand strategist

    We position you at the level of your expertise and unify your look across your marketing and social media platforms.

    Your part
    Share sites you love; react to examples
    You get
    One brand that matches your work

  5. Station 5: Build

    With our development studio

    We build from your wish list, connecting your apps and adding what's missing. Patient records stay in your HIPAA-compliant systems.

    Your part
    Share your wish list; give feedback
    You get
    Apps that work together behind the scenes

  6. Growth and handoff

    Station 6: Growth engine

    With Sophie and Derek

    AI turns your content library into lead magnets and posts for your marketing and social media platforms.

    Your part
    Point us to your content
    You get
    New leads without new content

  7. Station 7: Handoff and support

    With Derek Clifford

    A documented handover of your whole system, with optional ongoing support as your practice grows.

    Your part
    Walk through the handover
    You get
    A system you own and understand

  8. Destination

    Built around your practice

    Booking, brand, records and growth working together on one track, designed to free up more of your time for patients.

StoryRail · Packages

Choose your OS

Three operating systems, one track. Each is designed around your wish list and quoted exactly in your systems blueprint, so you know the scope before anything is built.

  • LifeOS

    Your life, on rails

    For clinicians and founders whose personal logistics compete with their work.

    What's included

    • Calendar and email organized into one flow
    • Family logistics and household admin streamlined
    • Finances and paperwork organized
    • Health and daily routines built in
    • A personal AI assistant set up for you
    • Owner's manual and video walkthroughs
    Starting at$6,000Exact scope and quote in your blueprint
  • Most practices start here

    BusinessOS

    Your practice, on rails

    For practices and businesses ready for the full build, inside and out.

    What's included

    • A systems blueprint of your whole practice
    • Booking, intake and records connected
    • Automations for follow-ups and admin
    • Brand positioned at your level of expertise
    • A new website connected to your platforms
    • A growth engine from your existing content
    • Owner's manual, logins vault and walkthroughs
    Starting at$20,000Exact scope and quote in your blueprint

  • FlowOS

    Work and life, on one track

    For founders who want work and home running as one connected system.

    What's included

    • Everything in BusinessOS
    • Everything in LifeOS
    • Work and home connected in one set of systems
    • Priority scheduling
    • Three months of ongoing support included
    Starting at$40,000Exact scope and quote in your blueprint

Every journey starts here

Envisioneering: engineering the vision

A deep dive into your goals, frustrations and current systems before anything is designed. Credited in full toward any package.

Investment$1,500

Optional ongoing support after handoff starts at $1,500/month.

Your team

Four roles, one point of contact.

Meet your team

  • Dr. Sophie Lorn-Clifford, ND

    Clinical lead; your main point of contact

  • Derek Clifford

    Founder; systems architect

  • Chris Lorn

    Brand strategist

  • Development studio

    Our build partner for apps and integrations

Start with a free exploration call.

A free call. A clear answer on fit.

Book an exploration call